Novotown First Launch
2019 / Lai Sun Group
Creative Concept / Art Direction
Background
Novotown 創新方 is a brand new integrated tourism and entertainment project at Hengqin, Zhuhai.
Key highlights of Novotown include Lionsgate Entertainment World™獅門娛樂天地, National Geographic Ultimate Explorer 國家地理探險家中心, Healthcare and Beauty Cultural Centre, Hyatt Regency Hotel as well as concept retail and dining.
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World first movie studio expanded its platform into the theme park industry with their famous IPs, e.g. Hunger Games, Twilight, Divergent, Now You See Me, Gods Of Egypt etc.
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A family-oriented theme park by National Geographic, providing children-friendly attraction to explore - The Fossil Pit, Safari Speedway, Space Jump etc.
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Providing 5-star premium accommodation & dining experience which makes Novotown an one-stop adventure vacation for any tourists.
Idea
想變身女戰士，展開飛簷走壁大冒險？
想變身魔術師，令雨水倒升上天？
想變身探險家，深入野外極地？
想變身太空人，飄浮於星空之中？
每個人都幻想過代入不同身分，開展不一樣的人生。
Novotown創新方帶來「獅門娛樂天地」及
「國家地理探險家中心」，結合互動科技元素，
超越想像的嶄新娛樂體驗，由電影場景到野外探索，讓「你」化身成為不同角色，開展無盡創新體驗。
創意延伸 實現你無限化身
Infinite innovation. Be everything you imagine.
Thematic Video
Lionsgate Entertainment World Add-On TVC
KV Template
Activation Ideas
Idea 1
On The Hunt For Your Alter Egos 你的化身去哪兒？
Idea 2
Identity-Swap - Show Off Your Ideal Alter Egos 召喚無限化身
Credits
Agency
Leo Burnett HK
Executive Creative Director
William Li
Associate Creative Director
Dave Ho / Keith Lam
Art Director
Venus Li
Video Production
Happy Birthday
Photography
Lewis Ho